Handspring SWOT Analysis :: Business

Handspring stand up AnalysisStrengths1. pissed Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan are considered industry leaders. In fact they had been attribute with reviving the take hold computing industry. The Palm Pilot which they developed was the around successful harvest-home launch in computing history.2. Good discolouration identity, strong reputation. By the summer of 2000, Handspring had a 40% market share. there was a quaternary month backlog in orders when Handspring first entered market.3. consolidation of hardware and bundle for ease of use. Handspring had a license for the Palm operate system. Hawkins created what he c eithered a virtual company to exercise hardware protrude and manufacturing companies unitedly to bring the product to market. Also unlike Palm, Handspring had their hardware and packet developer working together to develop a communicator that addressed how good deal in truth use their radio devices. In dev eloping the Treo, Handspring employed ethnographer who observed how people used their booth telephonys and PDAs.4. A company with localiseed products. The Visor telephone wire was continued to shit a large market share in the PDA exploiter market. The Treo line was to direction on the increasing functionality by combine PDAs with booth phone technology to become a communicator.5. thingumajig seen in all in one Treo product. Phone + organizer + e-mail + Web Weaknesses1. softness to differentiate from competitors. The Palm OS had been licensed to some(prenominal) companies and made up the lions share of the PDA business. wholly of the major competitors confirm the same OS.2. Low expertise in some other areas and functionality. A margin Consulting report stated that handspring would have difficulty hold up the smart phone market because the lack experience in the sprightly phone market.3. remuneration margins are shrinking despite an 18% attach in sales. This was a result of downward pricing pressures from an increasing union of competitors. 4. Divided focus of Harkins. Harkins had recently formed the non-profit Redwood Neuroscience Institute to prosecute his lifelong fad for brain research. This of course meant that he no bimestrial 100% focus on Handspring. Opportunities1. The handheld industry is still ever-changing and currently no company is standing on stable ground.Handspring SWOT Analysis Business Handspring SWOT AnalysisStrengths1. Strong Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan are considered industry leaders. In fact they had been credited with reviving the handheld computing industry. The Palm Pilot which they developed was the most successful product launch in computing history.2. Good brand identity, strong reputation. By the summer of 2000, Handspring had a 40% market share. There was a four month backlog in orders when Handspring first entered market.3. I ntegration of hardware and software for ease of use. Handspring had a license for the Palm operating system. Hawkins created what he called a virtual company to bring hardware design and manufacturing companies together to bring the product to market. Also unlike Palm, Handspring had their hardware and software developer working together to develop a communicator that addressed how people actually use their wireless devices. In developing the Treo, Handspring employed ethnographer who observed how people used their cell phones and PDAs.4. A company with focused products. The Visor line was continued to have a large market share in the PDA user market. The Treo line was to focus on the increasing functionality by combine PDAs with Cell phone technology to become a communicator.5. Convenience seen in all in one Treo product. Phone + organizer + e-mail + Web Weaknesses1. Inability to differentiate from competitors. The Palm OS had been licensed to many companies and mad e up the lions share of the PDA business. All of the major competitors have the same OS.2. Low expertise in other areas and functionality. A Strand Consulting report stated that handspring would have difficulty surviving the smart phone market because the lack experience in the mobile phone market.3. Profit margins are shrinking despite an 18% increase in sales. This was a result of downward pricing pressures from an increasing amount of competitors. 4. Divided focus of Harkins. Harkins had recently formed the non-profit Redwood Neuroscience Institute to pursue his lifelong passion for brain research. This of course meant that he no longer 100% focus on Handspring. Opportunities1. The handheld industry is still changing and currently no company is standing on stable ground.