Will Segway Be Successful Based On Marketing?

Will Seg authority be Successful Based on trade? BUS 672 Marketing Strategy ? Successful market is a composite plant process comprised of many construction blocks intertwined in a way that organizes the business goals in assemble to achieve maximum get ahead potential. It is not static, that rather dynamic and requires ongoing assessment, planning, executing and evaluation. A multi-disciplinary squad approach is critical to building, maintaining and optimizing product sales. In December 2001 Ameri dope scientist, in blowholeor and entrepreneur, Dean Kamen hoped to revolutionize the way we travel by introducing his masterful creation, the Segway Personal Transporter. It was the first self-balancing, cipher emissions personal ecstasy vehicle founded on the vision to mystify highly-efficient, zero-emission transportation solutions development dynamic stabilization technology (Segway.com 2011). A decade later, we charter ou rselves if the Segway give be winnerful in the domestic marketplace wholly based on marketing. after(prenominal) a review of the literature, I tone that this is a repugn question that can be answered and potently supported with a thumbs up or thumbs down.

In my opinion, the Segway depart attain success as a useful and want after inwardness of transportation for an evolving society of environmentally-friendly and practicality-driven citizens. First and fore well-nigh, an useful marketing strategic plan is critical in promoting and optimizing Segway sales. This can be succeed through the dedication and efforts of a cautiously selected team u! p of marketing experts. In its research phase, this team will focus on analyzing todays market, the competition, and perhaps most importantly, its customers. The commercialization and forward motion of the Segway must start with this team effort, rather than by the inventor. In a book review, enter Name Ginger: The allegory Behind Segway and Dean Kamens Quest to In vent a New World, by Steve Kemper the author,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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