Briefing on impact of current trends or future of PR for CEO's 'TED' Essay

Briefing on impact of current trends or future of PR for CEO's 'TED' speech - Essay Example Earlier, during the initial period of human civilization, communication brought revolution in human life, and their lifestyles were improved significantly. However, with increasing complexities in human life, the process of communication has become for complex and advanced. Presently, proper and systemic communication is considered as one of the major necessity for social improvements. In the post-modern age, communicational process has acquired considerable importance. With the gradual globalisation and modernisation, various aspects of communication have been categorized and their importance has been identified for bring constant improvements. Public relation is one of the major concepts that have been derived during the last three decades. Moreover, public relation is also an integral part of an economy and its society. The governing authorities and political powers use public relation for communicating their message to the mass population in a democratic society. David W. Guth ha s identifies that public relation has an important contribution in emerging a democratic society as it â€Å"plays a critical role in the free flow of information in democratic societies† (Guth, 2000). During the social crisis, proper communication through public relation is genuine remedy to settle down the prevailing issues. This paper will attempt to present the on impact of current trends or future of public relation. The briefing on the stated topic will focus to contribute for the preparations of a TED speech delivered by CEO. Therefore, it is necessary to explain and cover the important aspects of public relation that have significant impacts on public relation related philosophy, issues and multiple strategies for future success. In this process, at first, the importance of public relation in post-modern organisation will be explained. Next, the impact of recent changes in public relation practise will be analysed by focusing on specific areas. The analysis of future of mutual understandings and two way communications are necessary for understanding the future trend of public relation. Next two sections will figure out major issues in public relation followed by a discussion on public relation strategies for reputation management. Finally, the overall discussions, analysis and findings will be concluded. Importance of Public Relation in Post Modern Organisation The growth of modern trade and business is major area where public relation plays very curial role. Due to globalisation and technological advancements business activities has undergone through multiple improvements. The process of communication and public relation has been enhanced with help of advanced technology. The post-modern organisations including non-profit and profit-making organisations have realized the necessity of proper public relation for their organisational reputation and success. It has become very vital tool for achieving the short term and long term organisational goa ls and objectives. The public relation practises in business organisation is major tasks in marketing activities that helps them in achieving competitive advantage and in developing consumer loyalty. Hiebing has provided a standard definition of public relatio